Phoenix · Retail leader · Builder
I lead a team. I build the systems that help them win.
Wireless retail by day: coaching, huddles, numbers, the whole floor. After hours I ship tools from the problems I still live. Writing when something's actually worth keeping.
Domain
Wireless retail
Focus
People, systems, tools
Company
Ivadra
Base
Arizona
What I do
Leader first. Builder when the system is missing.
Lead the floor
Sales leadership and coaching every shift. I care about the number, but I care more about the huddle that lands, the rep who starts coaching themselves, and the standards that stick when I'm not standing over them.
Build the systems
Dashboards, readiness checklists, clean processes. Small things that cut chaos: a tight huddle format, a back of house people can reset fast, tools so reps can actually see their own game.
Ivadra
Apparel and software under one Arizona company. Same bar either way: own the details, ship something that lasts.
Blog
Notes on leadership, habits, systems, and building. Only when it's something I'd say out loud to a teammate.
The map
One person. Connected threads.
Retail leadership, tools, Ivadra, the blog. Drag to orbit. Hover a world to trace the links.
Live feedSystem online
- Jorge connects to Wireless Retail, Ivadra, Blog, Arizona.
- Arizona connects to Jorge, Ivadra.
- Wireless Retail connects to Jorge, Coaching Dashboard, Store Readiness, VeloTrack.
- Ivadra connects to Jorge, Merch, Software & AI, Arizona.
- Blog connects to Jorge, Notes.
- Coaching Dashboard orbits retail connects to Wireless Retail, Software & AI.
- Store Readiness orbits retail connects to Wireless Retail.
- VeloTrack orbits retail connects to Wireless Retail.
- Merch orbits ivadra connects to Ivadra.
- Software & AI orbits ivadra connects to Ivadra, AI Tools, Coaching Dashboard.
- AI Tools orbits software connects to Software & AI.
- Notes orbits blog connects to Blog.
How I think about winning
Not just the scoreboard.
A director once asked what winning looks like for my team. My real answer isn't the board.
It's the rep who finally gets their own numbers and starts fixing themselves. The huddle that actually sets the day. A back of house that stays clean because the standard is clear. A tool that removes one more thing people have to fight.
Ted Lasso said it better than I can: success isn't wins and losses. It's helping people become the best versions of themselves, on and off the field. On a sales floor, that still holds.
You don't rise to the level of your goals. You fall to the level of your systems.
So I build systems. And I stay curious when people miss.
Selected work
Built from floor problems
Blog
Leadership, systems, building
Open to builds
Building something for retail teams, sales systems, or the floor?
I'm not looking for a job. I am open to shipping tools with people who want a builder who has the sales and leadership experience, and who thinks good systems help people get better without burning out.
v2.0