2 min read
Building in the open
I used to think you build in private and reveal the finished thing later. That plan never worked for me, so I stopped using it.
Phoenix, Arizona · Retail manager and builder
Selling, leading, and building.
I'm Jorge. I manage a wireless store and sell for a living. After hours I build Ivadra, my Arizona company for clothing and software, plus the tools and writing you'll find here.
The map
One person, many threads.
A quick map of what I do. I run a wireless store, build Ivadra on the side, and write in between. Drag to orbit.
Drag to orbit · 3D
- Jorge connects to Wireless Retail, Ivadra, Writing, Arizona.
- Wireless Retail connects to Jorge, Coaching Dashboard, Store Readiness, VeloTrack.
- Ivadra connects to Jorge, Apparel, Software & AI, Arizona.
- Writing connects to Jorge, Notes.
- Coaching Dashboard connects to Wireless Retail, Software & AI.
- Store Readiness connects to Wireless Retail.
- VeloTrack connects to Wireless Retail.
- Apparel connects to Ivadra.
- Software & AI connects to Ivadra, AI Tools, Coaching Dashboard.
- AI Tools connects to Software & AI.
- Arizona connects to Jorge, Ivadra.
- Notes connects to Writing.
Latest writing
All posts
Selected work
All projectsCoaching Dashboard
June 2026A performance dashboard for wireless retail sales teams. It turns daily numbers into clear coaching conversations and concrete next steps for reps and managers.
DashboardAnalyticsRetail
Daily Store Readiness
May 2026An operations tool that gives store leaders a fast, daily read on whether the floor is ready: staffing, key tasks, and merchandising at a glance before doors open.
OperationsRetailTooling
VeloTrack
May 2026A fast, glanceable tracking app for logging activity and seeing progress over time. Built around speed and a clean, focused interface.
ProductTrackingUI